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The Velvet Revolution in Advertising
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably why all advertisers in the world unanimously note the decline in the effectiveness of traditional advertising approaches.
One of the leading experts in the advertising business, Sergio Zimen, offers his revolutionary view of how companies should build their advertising policy in the 21st century.
FL/228393/R
Data sheet
- Name of the Author
- Армин Бротт
Сержио Зимен - Language
- Russian
- Translator
- Марина Котельникова
Products from this category:
Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably w...