The Velvet Revolution in Advertising
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Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably why all advertisers in the world unanimously note the decline in the effectiveness of traditional advertising approaches.
One of the leading experts in the advertising business, Sergio Zimen, offers his revolutionary view of how companies should build their advertising policy in the 21st century.
FL/228393/R
Data sheet
- Name of the Author
- Армин Бротт
Сержио Зимен - Language
- Russian
- Translator
- Марина Котельникова
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Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably w...