McDonaldization of society 5
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In his book The McDonaldization of Society 5, American sociologist George Ritzer explores the question of how modern means and mechanisms of consumption are changing our social life. The author considers the McDonald's fast food restaurant as an example of formal rationality, similar to the model of bureaucracy in the early stages of the development of modern society and permeating all spheres of its life. The social analysis proposed by Ritzer addresses the problem of modernity in its three main aspects: the McDonaldization of society, the connection between McDonaldization and globalization, and the development of new means of consumption.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/477552/UA
Data sheet
- Name of the Author
- Джордж Ритцер
- Language
- Ukrainian
- Release date
- 2011
- Translator
- Андрей В. Лазарев
3 books by the same author:
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In his book The McDonaldization of Society 5, American sociologist George Ritzer explores the question of how modern means and mechanisms of consumption are ...