McDonaldization of society 5
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In his book The McDonaldization of Society 5, American sociologist George Ritzer explores the question of how modern means and mechanisms of consumption are changing our social life. The author considers the McDonald's fast food restaurant as an example of formal rationality, similar to the model of bureaucracy in the early stages of the development of modern society and permeating all spheres of its life. The social analysis proposed by Ritzer addresses the problem of modernity in its three main aspects: the McDonaldization of society, the connection between McDonaldization and globalization, and the development of new means of consumption.
FL/477552/R
Data sheet
- Name of the Author
- Джордж Ритцер
- Language
- Russian
- Translator
- Андрей В. Лазарев
3 books by the same author:
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In his book The McDonaldization of Society 5, American sociologist George Ritzer explores the question of how modern means and mechanisms of consumption are ...