Konosuke Matsushita is a recognized business guru of the 20th century, founder of Matsushita Electric, creator and inspiration of the Panasonic, Technics and National brands. His leadership principles remain an example to many entrepreneurs from all over the world to this day. The management philosophy according to Konosuke Matsushita is, first of all, responsibility to society, integrity and honesty, and a relentless pursuit of excellence. From the book you will learn about product development, personnel management, marketing, competition, distribution of responsibilities and other important aspects of business that allowed Matsushita to make his brands world market leaders. In the modern business world, where honesty, nobility and trust are the exception rather than the rule, the philosophy of Konosuke Matsushita can become your guiding light, a guide in an unstable situation...