Konosuke Matsushita is one of the greatest entrepreneurs of the 20th century, the creator of Matsushita Electric. Many Japanese call him the “God of Management” for his ability to combine the desire for profit with a humanistic attitude towards employees. According to Matsushita, the mission of business is to serve people, develop their skills and talents, eradicate poverty, and improve the standard of living of society. In this book, he talks about the key components of the mission of any sustainable business. Every recommendation he makes is supported by the success of Matsushita Electric, one of the world's most profitable companies. The book is addressed to a wide range of readers.