36 Strategies for Winning in a Competitive Age

36 Strategies for Winning in a Competitive Age

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FL/810311/UA
Ukrainian
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In business it has long been customary to operate in military terminology, but the Western world is only now discovering the theory of the use of military art in market battles. And this despite the fact that in the East the wisdom of victorious battles, both on the actual battlefield and in other aspects of life, was formulated more than two thousand years ago. It is formulated in the form of 36 stratagems - tricks, tricks, deceptive techniques that allow you to achieve superiority in any field, including business. Having analyzed almost three hundred modern business cases through the prism of stratagems, the author came to the conclusion that these stratagems today are not only relevant, but also represent effective means of competing and winning in difficult business situations. The original style of presentation, many practical examples, both modern and ancient, make this book an excellent source of knowledge for marketers and managers at all levels.



The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/810311/UA

Data sheet

Name of the Author
Кайхан Криппендорф
Language
Ukrainian

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36 Strategies for Winning in a Competitive Age

In business it has long been customary to operate in military terminology, but the Western world is only now discovering the theory of the use of military ar...

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