In business it has long been customary to operate in military terminology, but the Western world is only now discovering the theory of the use of military art in market battles. And this despite the fact that in the East the wisdom of victorious battles, both on the actual battlefield and in other aspects of life, was formulated more than two thousand years ago. It is formulated in the form of 36 stratagems - tricks, tricks, deceptive techniques that allow you to achieve superiority in any field, including business. Having analyzed almost three hundred modern business cases through the prism of stratagems, the author came to the conclusion that these stratagems today are not only relevant, but also represent effective means of competing and winning in difficult business situations. The original style of presentation, many practical examples, both modern and ancient, make this book an excellent source of knowledge for marketers and managers at all levels.