The whole truth about IKEA. What lies behind the success of a megabrand
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Juhan Stenebu worked at IKEA for 20 years, including many years as an assistant to the head and creator of IKEA Ingvar Kamprad. After leaving, he began to analyze his experience in the company and everything that he saw from the inside as an employee. As a result, Stenebu developed a completely different image of this corporation, completely different from the one he imagined when he was part of the “family IKEA.” Johan Stenebu tells how the IKEA business works, describes the events in which he was a participant, and lifts the curtain behind which the reality of this super-successful and mega-famous company is hidden.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/764707/UA
Data sheet
- Name of the Author
- Юхан Стенебу
- Language
- Ukrainian
- Release date
- 2014
- Translator
- Елена Иосифовна Серебро
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Juhan Stenebu worked at IKEA for 20 years, including many years as an assistant to the head and creator of IKEA Ingvar Kamprad. After leaving, he began to an...