Juhan Stenebu worked at IKEA for 20 years, including many years as an assistant to the head and creator of IKEA Ingvar Kamprad. After leaving, he began to analyze his experience in the company and everything that he saw from the inside as an employee. As a result, Stenebu developed a completely different image of this corporation, completely different from the one he imagined when he was part of the “family IKEA.” Johan Stenebu tells how the IKEA business works, describes the events in which he was a participant, and lifts the curtain behind which the reality of this super-successful and mega-famous company is hidden.