The most important thing in PR
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The reader is offered an excellent guide on PR - public relations. Knowledge of basic PR concepts and techniques is essential for a successful career in any field of business. The theory is illustrated by striking examples: the impeachment case of US President B. Clinton, the Olympic scandal in Salt Lake City, etc. The book is intended for specialists in the field of public relations, for students of those universities who plan to include this discipline in their curricula, as well as for a wide range of readers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/124036/UA
Data sheet
- Name of the Author
- Глен Кэмерон Т.
Денис Уилкокс Л.
Уоррен Аги К.
Филип Олт Г. - Language
- Ukrainian
- Release date
- 2004
- Translator
- В. П. Елизаров
Нина Николаевна Качанова
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The reader is offered an excellent guide on PR - public relations. Knowledge of basic PR concepts and techniques is essential for a successful career in any ...