The most important thing in PR
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The reader is offered an excellent guide on PR - public relations. Knowledge of basic PR concepts and techniques is essential for a successful career in any field of business. The theory is illustrated by striking examples: the impeachment case of US President B. Clinton, the Olympic scandal in Salt Lake City, etc. The book is intended for specialists in the field of public relations, for students of those universities who plan to include this discipline in their curricula, as well as for a wide range of readers.
FL/124036/R
Data sheet
- Name of the Author
- Глен Кэмерон Т.
Денис Уилкокс Л.
Уоррен Аги К.
Филип Олт Г. - Language
- Russian
- Translator
- В. П. Елизаров
Нина Николаевна Качанова
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The reader is offered an excellent guide on PR - public relations. Knowledge of basic PR concepts and techniques is essential for a successful career in any ...