If you are tired of figuring out what to write about on your blog, or tired of imitating your competitors to no avail, archetypes will help you. Archetypes are the very tool whose knowledge will immediately take you to another level. By consuming your content, created based on your leading archetypes, people will feel a sense of commonality, sympathy and will be happy to buy your product. The author of the book writes texts for experts and large companies, builds a sales funnel, conducts unpacking to understand what texts the client needs. And everywhere he applies knowledge about 12 brand archetypes. If you also want to write texts easily, read the book, rely on your leading archetypes and create your own masterpieces.