On the other side of the games. The principles of success for Minecraft, Angry Birds, Pokémon GO and other phenomena in the glob
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Famous industry expert Joost Van Deren reveals the reasons for the success of Minecraft, Fortnite, Pokemon Go, Angry Birds and other cult projects of the gaming industry. This book tells how: – Sony and Electronic Arts destroyed the Nintendo monopoly – Valve revolutionized with the help of mods – Pokemon Go and Angry Birds defeated the “mastodons of the gaming industry” - Two graduates of Harvard Business School opened the largest retail chain Game Stop and managed to avoid bankruptcy. The author examines all these phenomena in detail in his book, immersing the reader in the “wrong side” of the gaming industry.
FL/209181/R
Data sheet
- Name of the Author
- Джуст ван Дренен
- Language
- Russian
- Translator
- Светлана Заботина
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Famous industry expert Joost Van Deren reveals the reasons for the success of Minecraft, Fortnite, Pokemon Go, Angry Birds and other cult projects of the gam...