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The second part of the book is devoted to the philosophical problems of marketing, in particular, how it creates value by satisfying consumer needs and helping companies thrive. Based on the fundamental principles of information perception, the author shares his rich experience in building successful brands. The third part of the book invites the reader to look into the near future with the help of existing trends that will radically change society, consumption and markets in the coming decades.
BK/429869/F
Data sheet
- Name of the Author
- Роб Коул, Едвард Скотчер
- Number of pages
- 192
- Language
- Ukrainian
- Cover
- 7БЦ
- Size
- 24.30 x 17.00 x 1.60
- Series
- PROSYSTEM
- ISBN
- 9786170963819