The book by Ari Herstand, singer and multi-instrumentalist, is the definitive guide for anyone who wants to become a professional musician. She will answer all questions that may arise on the path to success. Why do you need a label in the 21st century? How much does home studio equipment cost? How to plan a tour? What services will be useful for a beginning musician? The guest editor of the book is musician Evgeny Gorbunov (Intourist, Interchain, formerly Narkotiki and other groups). “How to achieve success in the music business” is a joint project of the publishing house Individuum and the Institute of Music Initiatives.