We have been living in a world for 30 years without clear rules for building a society, ideology, or forms of ownership. We were told (without our consent) that you would live in a country with a market economy, but they forgot to explain what it is. Yes, you can look on the Internet, read books by mainly Western authors about the rules of building a business, but it’s a pity, we are different, not all recipes suit us, and the books of our authors suffer from vagueness in recommendations due to short business experience. When starting to build a business, many questions arise, and the method of learning from your mistakes does not work here - it costs money, and sometimes a lot of it. The book by Artemenko N.V., a company manager with 26 years of experience, who has gone through all stages of growth from scratch to the European level, examines in detail the success factors of any company, vividly and clearly presents methods and tools for the effectiveness of management decisions of a manager of any rank. This book is available to any businessman who is passionate about an original idea in the field of small and medium-sized businesses.