Advice from Nina Zvereva, a famous television journalist, business coach and author of popular textbooks on journalism and public speaking, will help you become an interesting conversationalist and a successful speaker, a person whom you are always happy to see both at official events and among friends. The book is addressed to a wide range of readers, but primarily to middle managers who must be able to communicate effectively with people of different social and intellectual levels.

The book briefly, clearly and humorously outlines the rules of communication that are relevant for the business environment. If you don’t know them, it will be quite difficult to establish contact with partners. The book makes it possible to figure out what mistakes you make when communicating and prevent them from happening in the future. The author created the book based on her wealth of experience in conducting business trainings and seminars, as well as active communication with business people from various spheres of Russian economics and politics. Having studied “The Rules...”, you will learn to use professional techniques of speakers, playwrights and journalists in your daily activities.