This book is an inoculation against tough management. It will appeal to those who are accustomed to seeing their employees as real partners, and not a faceless workforce that needs to be constantly kept in check. Jack Mitchell prefers to use carrots instead of sticks, and with numerous examples he convincingly proves that this approach works.

Jack's principles have been developed over 50 (!) years of successful work in retail. Following these principles allows you to attract and retain talented employees, reduce marketing costs, increase business profitability, and significantly increase your base of regular customers. Moreover, as a result, a company is created where employees go to work with pleasure.

Who is this book for

Required reading for managers and employees of service companies.

Chips

The book contains many funny and vivid examples from life, it is read in one breath. At the same time, this is a practical guide to recruiting, motivating and retaining employees that will help you achieve amazing results and make the people around you happier.