Today, contextual advertising is a lifeline for small and medium-sized businesses. Many advertisers who do not have budgets for TV and radio advertising would already go bankrupt without contextual advertising. Many startups have survived solely thanks to her. The main thing is to approach the creation of an advertising campaign wisely, otherwise it will turn from a lifeline into a stone around the neck of your business. This book is not just a step-by-step guide to creating and running an advertising campaign in Yandex. Direct, but also an opportunity to look behind the scenes of Yandex. Direct and understand the kitchen work of directologists. All rights reserved. No part of this book may be reproduced in any form without the written permission of the copyright holders.