This book is named библией of геймификации. Yet to official edition a few amateur translations were done in Russia - ideas appeared so valuable Ю-Кай Чоу. His main development is the system of октализ. In her basis 8 stimuli lie motivations by means of that it is possible to urge on a man to the necessary actions : client - to the purchase, employee - to zealous work, students - to the productive studies. Today октализ actively apply in the most different spheres - in playing industry and education, in marketing and design, in sport, management by a personnel and to the personal transformation. A book is obligatory to reading all, who uses principles of геймификации in-process and life. Officially she is translated into 15 languages, about the amount of unofficial translations remains only to guess.