The textbook reveals the methodological and methodological foundations of managing the innovation process in market conditions. The features of state regulation of innovation processes are considered, the innovation mechanism is revealed and the characteristics of its links are given. A conceptual model of market-oriented innovation management is shown. Particular attention is paid to the formation of new, progressive organizational forms of innovative activity (venture firms, technology parks, etc.). An important place is occupied by the issues of financing and legal foundations of innovative activity. For students and graduate students of economic universities, students of financial and economic colleges, as well as students of business schools and retraining courses for specialists.