Voiced by the author - a personal brand consultant!Audiobook is a personal promotion program that will help you grow your business and increase your earnings.Step by step, understandable, effective. Are you a businessman? Fitness trainer? Jeweler or musician? Or maybe a politician? To be successful, you need to solve a difficult task - to declare yourself in such a way that you are believed. This is the only way to win an audience and get customers.The market is oversaturated with competitors, but there are technologies that allow you to quickly gain popularity with any audience: customers will believe you, begin to focus on you and bring you money and fame! To get known about you, to listen to you and follow you, you need to create a name that inspires confidence, a business card that works for you.The author analyzes in detail the main tools for promoting the Name and Brand in social networks in order for you to gain a foothold in the market, become indispensable and increase income. Separate chapters are devoted to the creation of the "I-Concept", a unique selling proposition (USP), a canvas of mental images (facts, characteristics, aftertaste), description of target audiences. You will learn how to write a media plan, a content plan, a press portrait and much more!This book contains tables, graphs and illustrations as a PDF file, which you can download from the audiobook page on the website after purchasing it. Copyright© Kononova E., 2017© AST Publishing House LLC, 2017© ℗ Audiobook LLC, 2018Audio producer: Tatyana Plyuta

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