The success of Toyota has been of constant interest to managers and businessmen around the world for many decades. The reliability of Toyota cars has become a benchmark for the global automotive industry, so everyone who is interested in improving the quality of goods and services is one way or another familiar with the experience of this corporation. The author of the book, Professor Jeffrey Liker, tells readers about the origins of Toyota's success, analyzing the company's dao - its unique business philosophy , which is based on the 14 basic management principles he discovered. The fundamental basis of the Toyota Way is a unique approach to personnel consisting of education, training and development. It is the personnel - qualified, hardworking, responsible - that are the key to the success of any company. The book is aimed at managers and entrepreneurs, as well as students and teachers of economic universities.