This book will serve as an indispensable guide necessary for the head of a small and medium-sized business in his daily contacts with the marketing department. From it you will learn: what kind of marketers a director can find and which of them will be effective from a practical point of view, how to monitor the market and where you can save on research on how to organize a marketing department that will transform the entire organization, and much more. The book will not require special knowledge from the reader. Everything you read about in it can be used almost immediately. It is recommended for owners and managers of enterprises of all types of activities, as well as directors and marketing managers seeking to improve their professional level and attractiveness to employers.