The textbook presents a systematic panorama of the development of the linguocultural theory of words within the framework of the interaction of new paradigms of cognitive semantics, semiology and linguosynergetics. In accordance with the principles of two-level education in higher education, the author’s vision of its methodological principles and categories is given in conjunction with well-established traditions in linguistic and cultural studies. The origins of the synergetic coding of cultural and historical experience by the system of language and the system of thinking are revealed. For master's students in the direction of “Language Education”. The manual can be used in the general education course “Cultural Studies”, studied in all higher educational institutions. It is also addressed to linguist researchers, teachers, graduate students and anyone interested in the value-semantic space of a word.