Intel: a look from the inside
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"Intel Inside" is the fascinating saga of a company that rose to leadership through technological innovation and maintained its dominance through aggressive marketing, tough business tactics and extensive use of litigation, as told by Financial Times columnist Tim Jackson, Intel's corporate culture is based on confidentiality and authoritarianism. The company employs private investigators whose job is to keep its employees on track and prevent attempts to uncover jealously guarded secrets. Intel engages in legal action against both employees and competitors. This tactic was on full display during its seven-year legal war with AMD, as the chip maker's aggressive actions at one point threatened to lead to a redistribution of spheres of influence throughout the computer industry. But even in a climate of intense competition, Intel is thriving. It still dominates the chip market, developing new generations of microprocessors. Its shares are a Wall Street banker's dream, bringing astronomical returns to the company's shareholders. Even the discovery of a serious flaw in the much-publicized Pentium process failed to negatively impact the company's reputation or market share. At the center of this fascinating story is Andy Grove, the extraordinary president and chairman of the board of directors of Intel. A former penniless immigrant, he worked in a restaurant so he could attend college. It is Grove who makes the unpopular and controversial decisions that keep Intel at the top of the chip market. His work on business philosophy is meaningfully titled Only the Paranoid Survive. Drawing on court records, never-before-seen documents, and over one hundred interviews with important figures in Intel history, the book carefully examines brilliant successes, spectacular failures, stunning inventions, and revolutionary products. this computer giant. At the same time, this is a saga about the strong human feelings that lie behind the battles that have made Intel one of the main participants in the game where money, power, and ambition are used as the stakes.
Data sheet
- Name of the Author
- Тим Джексон
- Language
- Russian