Research confirms that effective HR policies have a much greater impact on high return on investment than new technologies, R&D, competitive strategy and quality control. The authors of this book concluded that management by instructions (MBI) and management by objectives (MBOs) have failed to ensure success for organizations. A strategic management tool is needed that will reveal the potential of the market and its connection with the interests and goals of each employee of the company. Management based on values (MBV) is just such a tool.