The unexpectedness and scale of the crisis puts companies at great risk that do not act quickly and decisively. The severity of the crisis requires understanding its causes, careful analysis of the specific situation, decisive action and prompt monitoring of results. This book contains practical advice on all these aspects. To overcome the crisis, you cannot limit yourself to mass layoffs and price reductions. In the author's opinion, it is necessary to move to active actions in the field of sales and income in order to mitigate the harmful effects of the crisis and ensure the survival of companies. The crisis that has broken out is a crisis of sales and profits, and not a crisis of expenses. They stopped buying goods and services. People are afraid to spend cash. Why is this happening? After analyzing the macroeconomic aspects of the crisis, the author developed 33 effective solutions related to specific business issues. These practical solutions can be quickly implemented by turning to active sales to mitigate the consequences of the crisis for your company. Haman Simon is one of the five most respected experts in the field of management along with Peter Drucker, Fredmund Malick, Michael Porter and Philip Kotler. This book contains effective solutions for companies, entrepreneurs, managers and employees.