Many managers, especially in Russia, know how difficult it is to find and retain competent, talented specialists. There are few strong candidates, and they cannot be attracted simply by a high salary. They need more - an excellent team climate, an honest and open work environment, good prospects, independence. Employees no longer compete for jobs as they did not so long ago. Now companies are competing for talented employees who are more likely to choose a “dream company” - that is, an outstanding, unique company like Zappos, Starbucks, Cisco, Four Seasons, in which they can be truly proud to work. The closer your company is to the world leaders ranked by the Great Place to Work Institute, the sooner it will attract the right people and quickly become a business leader. In this book, you'll learn what makes the world's best employers so special, and you'll use these techniques to help you create an outstanding work environment that attracts great people.