Strong brand. From strategy and brand design to status and leadership
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A strong, attractive brand is a powerful corporate asset and one of the company's main competitive advantages. This book covers all aspects of creating a strong brand and outlines principles for managing it effectively. The theoretical part is supplemented by an analysis of business cases of world-famous companies such as Google, Apple, McDonald's and others. The authors of the book are teachers from the most famous school of marketing and branding in the United States (Kellogg School of Management). This book is recommended to anyone who wants to upgrade their brand and take their business to the next level.
FL/555905/R
Data sheet
- Name of the Author
- Тим Калкинс
Элис Тибо - Language
- Russian
- Translator
- Евгений Владимирович Поникаров
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A strong, attractive brand is a powerful corporate asset and one of the company's main competitive advantages. This book covers all aspects of creating a str...