Certainly did it happen you in one or another situation to test the pleasant feeling as internal euphoria, specific pricking in the back of head or small ants on a skin? As a rule, the similar reactions of pleasure cause different external stimuli are touches to the living creatures or objects, tender words and touches, sounds and characters. In particular, the question is about an autonomous sensory meridional reaction (ASMR).In this book first on Russian given it a shoot to describe and структурировать the phenomenon of ASMR, and also different visual, voice, haptic and emotional триггеров positively influencing on the state of psyche and health of man. Authors made an effort unite traditional knowledge about sensuality of the real world and space of триггеров in a digital environment.A publishing design is stored in the format of PDF A4.