After reading this book, you will: • Be convinced that anyone can be creative. Anyone can come up with great ideas and there is no special breed of creative people;• to come up with a good idea you don’t need doping, an overflowing bathtub or being hit on the head with an apple - no special conditions, you already have everything you need;• managing creative people is more difficult, but not as much as is commonly believed. It is enough to master a few tricks.