Ashley's boyfriend, Caleb, is heading off to college, and she's worried that he'll just forget about her. So at the legendary end-of-summer pool party, her friends invite her to take a photo without a swimsuit and give it to Caleb on the road. Before she can talk herself out of it, Ashley locks herself in the bathroom, takes a full-length photo of herself in front of the mirror and presses send. But after Caleb and Ashley have a nasty breakup, he gets revenge on her by sending a message to his entire baseball team. Very quickly, the photo becomes a viral image and attracts the attention of the school board, local police and the media. While her friends and family try to shield themselves from the scandal, Ashley feels completely alone... until she meets Mac, who offers her a new friendship. He is the only person in the entire city who received a message with Ashley's photo... and didn't look.