Over the past few years, personal and professional coaching has gained enormous popularity. In his book, internationally recognized business guru Brian Tracy teaches entrepreneurs how to cope with any challenges that arise in today's rapidly changing business environment. The effective methods and practical exercises proposed by the author will allow readers to understand the key principles of personal strategic planning, carefully study their competitors, set standards by which to focus in their activities, delegate authority, determine priority tasks, as well as criteria by which to assess their own potential, etc. The easy style in which the book is written gives the impression that Brian Tracy himself is talking to you. Each of his ideas is illustrated with examples from life. This book will become your personal consultant, will allow you to draw far-reaching conclusions and rethink a lot in your life and business.