The operation of the site is similar to the operation of a regular store: if sections with different products are arranged logically, consultants are available at any time, and product descriptions are informative and understandable, there is a chance that a person who enters the store will not leave empty-handed. Analyze the characteristics of your potential customers, understand what is valuable to them, what arguments will attract their attention, accordingly, think through the structure of the site, design a “route” of movement and create product descriptions - and your visitors will click on the “ icon much more often than now.” baskets”, and you will significantly increase one of the main indicators of the site’s performance – conversion. The authors talk in detail about the fundamental principles thanks to which you can create not only a beautiful, but also the most effective website. Website that provides sales.