Revolt for Sale by Joseph Heath and Andrew Potter is a book about how the counterculture, the anti-corporate movement, and the radical left's opposition to the modern economic system helped create the very consumer society that radicals so passionately criticize. The solutions they offer—individualism, rebellion, rebellion against popular culture, manifested in everything from clothing to lifestyle—actually create new markets for consumers. These markets are being explored, developed and served by modern business, successfully integrating rebel revolutionaries into the consumer society. Anything that is declared to be radical, revolutionary or subversive turns out to be just another marketing ploy of counterculture sellers.