The media may not determine our situation, as Friedrich Kittler once provocatively wrote about this, but the speed of their development often leaves theory in the cold. The work of the Dutch media theorist Geert Lovink is an attempt to make sense of this situation, tightly clinging to the practice of media activism, which Lovink has been engaged in for four decades. This collection presents critical works of the last fifteen years, published in the English-language publications Zero Comments (2007), Networks without a Cause" (2012), "Social Media Abyss" (2016), as well as very recent texts in the author's early edition, which were subsequently included in the new collection of essays "Sad by Design" (2019). They have much in common, although they are conditionally divided into three blocks: if the first five texts in one way or another revolve around the issue of the influence of social media and smartphones on the very nature of the social, then the second part - also of five texts - is more devoted to specific examples of digital everyday life : transformations of the commentary genre, subjectivity of the selfie era, digital detox, query technique. The last three essays are political-theoretical interventions in which Lovink discusses forms of social organization and political practice—those of tactical media and organized networks—and engages in debates with other current media concepts.