"Strinopiika: How fairy tales turn into business" is a book that reveals to the reader a unique approach to creating successful and effective business strategies through the use of the power of stories. The authors, Robert McKee and Tom Gerson, demonstrate how using elements of fairy tales can improve marketing strategies, advertising campaigns, and in general all business processes. This book is an indispensable source of insights and tools for anyone who wants to deepen their understanding of the impact of narratives on business decisions and achieve excellent results in their operations.