Written by legendary storytelling guru Robert McKee and co-authored by Skyword CEO Tom Geras from a world-renowned workshop, this book explains how to apply business storytelling to achieve business and economic success. Among Robert McKee's students are dozens of screenwriters who have won prestigious Oscar and Emmy awards. His popular workshop is based on his unique book, The Million Dollar Story, which explores the art of storytelling. In his new book, Storynomics, McKee collaborates with digital marketing expert Tom Geras to offer a detailed road map for companies looking to survive as traditional advertising models plummet. Having successfully guided renowned companies such as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens through the transition from advertising-driven to story-driven marketing, McKee and Jeras offer this unique, practical knowledge to help all business leaders and entrepreneurs. Drawing on dozens of leading B2B and B2C brands using storytelling marketing strategies, Storynomics illustrates how original storytelling delivers results that far exceed the effectiveness of traditional advertising. How will brands interact with their consumers in the foreseeable future? "Storynomics" answers this question.