The monograph is devoted to the study of processes associated with the development of e-commerce in the global network economy. The author analyzes trends in the institutionalization of virtual sales through the prism of improving marketing mechanisms and institutions of the global market. Particular attention is paid to the issues of state regulation of e-commerce and its use as one of the tools for the formation of a single Eurasian economic space. Addressed to researchers, graduate students, students of economic specialties, managers and specialists of enterprises.