The book you are holding in your hands reveals the secrets of: • Productive work with the media; • Attracting business partners; • Professional interaction with government agencies; • Creating unprecedented social projects; • Generating news stories; • Effective use of video content; successful speaking in front of large audiences; • writing interesting press releases and preparing memorable presentations, and also answers many other questions that interest every PR specialist. The author of the book teaches how to work with a large amount of information, understand and accept the opinions of partners, avoid conflicts, build not only external, but also internal communications. However, this is not just a guide to PR, this is personal experience of creating a dizzying career in one of the largest corporations in the world - Tatyana Shakhnes deservedly holds the post of PR Director of LG Electronics in Russia.