Usually, in order to achieve something in life, we need the assistance of other people. No matter what we strive for, we need someone to say yes to achieve our goals. Many people are sure that there is a special caste of lucky people who achieve their goals without spending any effort. However, it's not a matter of luck. These people just follow certain rules that help them achieve their goals. In his book, Richard Templar formulated the basic principles that will teach you to win over your interlocutor and be a person in whose company it is pleasant to be. And this, in turn, is a guarantee that the people around you will want to help you achieve what you are striving for.