Chris Anderson discovered a gold mine. The essence of the discovery is simple - modern distribution is geared towards selling popular goods and is ineffective. The demand for little-known products is so small that it makes their production and distribution pointless. But the total cost of little-known goods is millions of times higher than the cost of hits. And when every consumer can find information about any product, the future of any industry is connected with narrow niche markets. All you need are tools that allow you to take into account the desires of each individual person. This book (one of the most significant books on business of the last decade) offers such tools. Completely working, tested in practice. The idea of the "long tail" applies to online trading, publishing, music, film, toys, kitchenware, advertising... anything. The book is intended for entrepreneurs and people who want to know their future.