A trendy London club with the strange name “Cryptoamnesia” is an epic theater where there is a constant war of styles. Hair styles, fashion labels, glamorous snobbery - this is the meaning of life here. The main question of existence: who is cooler? Who will be the trendsetter this season? Merril, who manages this mausoleum of inflated egos, performs his duties without any joy or desire: a restless, lost soul, he hates the guests whom it is his job to please. Surrounded by mannered mannequins who have long ago lost everything human, Merril rushes about in search of reasons - why, in the midst of this dump for feelings that have turned into garbage, his heart is tormented by love, why he even bothered to fall in love.