Do you want to attract more clients? Using this step-by-step guide, you can write a sales text about yourself or a company in one day. With differentiation from competitors, with benefit for clients. Using the checklist at the end of the book, you can evaluate existing text and improve it. The book will be useful to anyone who is looking for their clients through freelance exchanges, social networks or corporate websites. The author is Ivan Tutynin, head of the content marketing agency Textotek, owner of a digital cat. She has been writing texts for business for six years.