The police shot an innocent man. After a year of research, experts were unable to establish the fakeness of the statue. Warren Harding, a mediocre and unlucky politician, was elected to the presidency of the United States in 1921. Why did these fatal mistakes happen? Could they have been avoided? In his fascinating book Insight, Malcolm Gladwell, author of the bestselling book The Tipping Point, examines the decision-making process. Using rich material from the fields of art, science, design, medicine, politics and business, he reveals the patterns of unconscious decisions and analyzes the factors that distort this process. The book will be of interest to psychologists, political scientists, marketers - all specialists whose success depends on the ability to make important decisions (sometimes under conditions of acute time pressure), as well as a wide range of readers interested in the latest achievements of psychology.