The book includes the best articles by Malcolm Gladwell from the New Yorker magazine, which brought their author worldwide fame. Each article is a fascinating mini-study. The author examines a variety of things - the activities of intelligence officers, the search for talented employees, ketchup recipes, dog training methods, investing in securities, man-made disasters - from such an angle that you can’t help but be surprised how little we know, how often we are mistaken, how many interesting things are hidden in the most ordinary objects, phenomena, people. The book will be of interest to a wide range of readers.