Capturing new markets is not only the job of marketers or the field of MA. This is a set of problem situations that need to be solved together. Attracting investments, war of incriminating evidence, secret societies, psychology of influence, corporate architecture, financial flow management, intellectual property, advertising, mediation, labor relations... Postponing each of these issues means letting your competitor go five steps ahead of you. What if we take into account all possible nuances? Then there is every reason to create an empire similar to those that were created in the Middle Ages through the art of war.