It seems that so much has been written about maintaining social networks that there is nothing left to add. But at the same time, it is quite difficult to find information on all areas of SMM promotion grouped in one place. This is how the idea came up to create a book with which anyone can quickly understand the promotion of a business or personal brand on social networks. SMM handbook is a useful book for anyone interested in promotion in modern social networks. And it doesn’t matter at all whether it’s a personal brand or a client’s product, whether you act as a customer of a service or as a performer. Where can SMMers grow in the profession? Where can companies find cool SMM managers? How does advertising on social networks work, how to correctly define tasks and set goals, manage targets, why make reports and engage in promotion strategy? This book will answer all these questions! This collection contains the experience of a couple of dozen SMM specialists. Read, upgrade and put the acquired knowledge into practice!