Every day thousands of events of various types take place in Russia. Concerts, festivals, seminars and trainings, conferences, holidays, parties, online broadcasts. How to organize them? How to attract people to an event in a highly competitive environment? How to hold an event so that visitors are satisfied? How to get a lot of new clients to your business through events? The book will answer these questions. Who is this book for? – For organizers of open events of any format. – For representatives of advertising, PR and event agencies. – For musicians and art directors. – For small, medium and large businesses. Natalia Frankel and Dmitry Rumyantsev are the creators and hosts of the largest blog on social networks about event marketing. Organizers of sold out conferences and festivals: “Severe St. Petersburg SMM”, “Find Your Traffic”, SOLD OUT, VideoDays, SMM landing, “Children’s Petersburg” and others.